Building an email list is one of the most challenging part of email marketing. So in today’s post I will be discussing in details with examples where necessary How to build an email list but before we get started, lets examine some important terms related to Email marketing.
Why Email Marketing Is Important
If you, are running a blog, online store, course website or any other online business then it is very much important to have your audience email address.
With the help of email marketing you can connect with your audience to do lot of things like share the latest post, share some news or even sell products.
As you know many online retail companies send periodical emails of new products launch like mobile, laptops and other relevant offers. This makes increase in products sell.
Email marketing helps grow your website traffic.
You can measure your progress. Email marketing website like Constant Contact gives you complete report of email sent to your customers. (Additionally Use Constant Contact Promo Code to get discount)
Emailing software gives details like how many people opened an email, unread emails, how many people are unsubscribing from your emailing list and may other information.
Do You Think Email Marketing Works?
Let me clear you that one study was done by DMA in the year of 2015 and they found that for every $1 spent on email has an average return of $38.
This survey clears that effective email marketing can help grow your business with little investment.
What Are The Ways To Grow Email List?
Here I would like to list some of the ways you can use to build your email list.
- Create a signup form.
- Create a contest.
- Provide a free resources and online tool
- Promote an offer through Social media that requires an email address
- Ask for customer feedback and review
- Create a blog that readers can subscribe to
Now let us look into details.
Create a Signup Form
Create a simple and attractive signup form for your visitors. Signup form should collect few things like name and email only. If you ask for more details then there may be a chance users may not fill form details. By this way you will be able to collect the potential user details.
Create a Contest
Create a content related to your brand or your business and ask the visitors to register for that. Offer an attractive prize to the participants and winners. You can also provide some discount in the form of coupons.
Provide a Free Resources and Online Tool
You can also grow your email list by providing free resources like How to guides in the form of PDF or by providing helpful materials to users. You can also provide free online tools for users. Ask users to subscribe to get free resources and tools. This way you will be able to get emails of users.
Promote an Offer Through Social Media That Requires an Email Address
Social media is one of the best media through which you can get many potential customers. Create an offer through social media which requires and email address to grab that offer.
Ask For Customer Feedback and Review
Customer feedback and review is the best part of any successful business. You can take necessary actions and improve the quality of service by getting genuine feedback and review by the customers. If you are selling products then ask the customers to provide reviews. This will help grow your email list as well as brand value by getting feedback.
Create a Blog That Readers Can Subscribe to
Users like the website which provides relevant information and regular blog updates. Writing blog keeps users to visit your website again and again. Ask users to subscribe to get the latest post in email.
Did you know it costs five times more to attract a new customer, than to keep an existing one?
If you’re starting from zero, building an impressive email list can feel like an impossible feat. Here, we’ll cover some high-quality strategies to build an email list from scratch. Best of all, these strategies are designed to cultivate a loyal email subscriber base, so you can use your emails to attract better long-term customers.
Create a personalized CTA (call-to-action) for each blog or landing page.
Personalized calls-to-action have a 42% higher view-to-submission rate than calls-to-action that are the same for all visitors — that’s almost double your potential email subscribers.
It makes sense: the people who visit your blog post or web page are looking for something specific, so your CTA needs to meet those unique needs. For instance, if you’ve got a ton of traffic visiting your “List-Building Strategy” blog article, why not entice those people to subscribe to your email list by including a simple CTA like this: “Click here to download a free list-building toolkit.”
Of course, personalized CTAs only work if you have the resources to create that quality content in the first place, but that process doesn’t have to be expensive or time-consuming. Instead of a toolkit, you could also offer an e-book, a fun quiz, or an exclusive article from your CEO on list-building strategies.
If you offer content directly related to your visitor’s needs, your email newsletter won’t feel like a gimmicky advertisement. Instead, it will feel helpful and valuable — key principles for a long-term customer retention plan.
Create a pop-up or slide-in for each page of your site.
A pop-up might sound initially bothersome, but I’m not talking about those early 2000 pop-up’s that promised you’d “Become a Model NOW”.
Instead, I’m talking about timed pop-up ads, or onsite re-targeting. After a user spends a certain amount of time on your page, she can receive a pop-up relevant to the content on that page, or to her behavior. Examples include exit pop-ups, which appear when a user tries to leave the page, or scroll pop-ups, which appear after the user scrolls a certain percentage down the page.
Create a timed pop-up survey.
Most people don’t visit a new website and think, “Huh, so where’s the email sign-up form?” Often times, you need your viewers to feel invested in your content before you present them with a request for their emails.
To build your email list, you might want to reach out to visitors on specific pages with surveys related to that content. I’m more willing to answer an “A or B” survey question if I’m already invested in the content — it feels like a fairer trade-off.
For instance, University of Alberta’s email subscriber list grew almost 500% in one year alone, thanks to a timed pop-up survey they implemented:
The University of Alberta’s pop-up survey only appears after a visitor remains on a news’ page for 10 seconds. At that point, the viewers’ seen some value from the content, so ideally they’re more inclined to sign up for emails from the source.
The University of Alberta’s survey pop-up is also one of the easiest forms I’ve ever seen. You enter your email and you’re done. People are often deterred from signing up when the form is too long and they don’t have the time, so a simple yes or no question might be your best bet for growing your email list.
Use humor or sarcasm in your CTA’s “no, thanks” copy.
We’re so infiltrated with “Yes or No” web offers on a daily basis, we barely see them anymore. To increase your email lists, you might want to try injecting some personality into your CTA copy.
I always pause and laugh when I see a CTA with a small, “No thanks, I don’t want to lose weight,” button underneath a prominent “Yes, sign me up!” link. It reminds me there’s a person behind the button, and, while it’s meant to be a joke, it also incentivizes me to hesitate before clicking “no, thanks”. It’s easy to click “no” when the CTA is “sign up for more emails!”, but it’s a little harder to say no to losing weight or getting richer.
I was reading an Optimonk blog post recently, and this CTA popped up:
I was all set to click “No” without another thought, when I read the “my business isn’t important” part. It gave me pause, made me laugh, and, most importantly, made me reconsider my almost immediate decision to exit the offer.
Describe value in your CTA.
We’ve talked a lot about different formatting you might use in your CTA’s (including pop-up ads or personalized offers embedded in blog posts), but what about the language in the CTA itself? You can rely on more than humor and sarcasm to get clicks.
To optimize sign-ups, ironically, you don’t want to use the words “sign up.” Who wants to “sign up” or “subscribe” to more junk emails? Instead, you want to outline the value you can offer upfront, using language like, “Download,” “Featured”, “Exclusive,” “Access.”
For instance, you might write, “Download our exclusive e-book now,” and include an email subscription form, or, you might say, “Access all our exclusive offers.” Both of these CTAs make clear the value you’ll gain from providing your email address.
Your web viewers need to hear how your emails can offer unique and exclusive content that isn’t already available on your website. They want to believe your company is offering something special via email, or what’s the point?
Pitch your email newsletter on your social media accounts and email signature.
You might not have a long list of email subscribers, but that doesn’t mean you don’t have a network. If you have a following on Twitter, a fan base on Facebook, or businesses you communicate with via email, why not use those firm and loyal connections to build an email list?
You might try pitching an email newsletter on your business’s Facebook, Twitter, or LinkedIn accounts. The people who follow you on those sites already know they like you, but they aren’t necessarily the same people who receive your newsletter. Give them the option.
If you’re uncomfortable pitching your email newsletter on social media, or if you don’t have a large following on any of your accounts, you could also include a link in your email signature — that link could go directly to your email newsletter, or it could be a link to a blog post or landing page with email subscription CTA’s.
You communicate daily with a diverse group of people via email, and when they get value from your personal emails, they might want the option to click a link and explore your company in more depth.
Create more landing pages.
It makes sense: individual and personalized landing pages allow you to appeal to a wider demographic. Every person who visits your site needs something different, so the more landing pages you can create to answer each person’s individual concerns, the more sign-ups you’ll gain.
It’s like a restaurant menu. The more you can offer to cater for specific demographics, the more customers you’ll bring in. Someone could be looking for the best gluten-free pizza, while someone else might just want some good sushi.
Encourage everyone to sign up immediately.
You want to strategically place personalized CTAs where it counts — on landing pages and blog posts. But what about the rare, but real, visitors who want to sign up immediately?
If your newsletter primarily centers around one or two topics, it’s relatively easy to create a personalized CTA — simply write a CTA that mirrors your newsletter’s purpose, such as, “Want free SEO hacks? Sign up for our newsletter!”
Include a CTA on your About Us page.
Your About Us page is one of the most potent pages in terms of conversion potential. Think about it — how often do you visit About Us pages for businesses you don’t care about?
Ideally, your About Us page will prime visitors to want more from your business, but it might not be enough to convince them to purchase. A CTA that encourages them to sign up for a newsletter is easier to concede to than a “buy now” plea.
Try a scroll box.
Timing is everything. Your call-to-action works best if you catch visitors when they are, in fact, ready to take action.
Figuring out when your visitor is ready to convert depends on your website viewers’ behavior, so you’ll want to conduct A/B testing to determine where you need to place your CTA. Does it work best towards the bottom of a blog page, when it slides out to the right, or does it get higher conversions at the beginning of the page, sliding out from the left?
Ultimately, it will vary depending on your page’s content and your viewers, but a scroll box is a subtle and useful option to help you catch your viewers when they’re most ready to convert.