In one of my previous post about building an online business from scratch I mentioned that the world have shifted from it manual way of doing things to a digital method and the business world was not left behind in any of this process. Today we are going to dive deeply into the term Online marketing Business, discussing how it’s done, whom it’s for, tools for it and lots more.
Let’s get started…
Introduction – What does Online Marketing mean?
Online marketing can be referred to as how or the method used by marketers to promote products and services through the internet while a marketer is anyone who tells others about a product or service in such a convincing manner with the intent to get them purchase the product.
Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.
Online marketing can deliver benefits such as:
- Growth in potential
- Reduced expenses
- Elegant communications
- Better control
- Improved customer service
- Competitive advantage
Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM). Online marketing connects organizations with qualified potential customers and takes business development to a much higher level than traditional marketing.
Who Is It For?
Digital/internet marketing is for everyone because you can sale your own goods or sale for others and earn a commission while doing so (Affiliate marketing). Yes Online marketing is a source of extra income once you do it properly.
Tools for Online Marketing Business:
There are a number of tools that can be used to build and maintain a robust online marketing program. Below are a few of them:
- Search Engine Marketing
Search Engine Marketing includes Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO is the process of tuning your business website so that it ranks higher in the search listings when potential customers enter search terms that match your product offerings. SEO is free. SEM is paid search marketing — for a (typically) pay-per-click fee, search engines such as Google will display your ad when a user enters a search using one of your keywords. SEM statistics can provide excellent feedback on the effectiveness of your ad, such as the click-through rate (the number of times your ad has been clicked versus the number of times the page containing the ad has been viewed).
2. Online Advertising
While there are still banner ads on the internet, there are other options available, such as the google ad word, Bing and yahoo ads which can be done through text ads. Different social media, such as Facebook, YouTube and Instagram also offer their own advertising platforms.
3. Email Marketing
This simply means reaching out to your audience/customers through Emails. Once you have built a subscriber email list of potential customers who may be interested in your products or services, email marketing is a very effective way to get the message out. You can keep them up to date with company news, upcoming events, and special offerings. You can send out newsletters and customized product or service offerings specific to the customer’s needs.
4. Social Media Marketing
Social media platforms such as Twitter, Facebook, LinkedIn, and Pinterest (just to name a few) are all opportunities for marketing online. Social media is a conversation – it requires active participation rather than just posting ads for your products or services.
Having a business website for blogs is another way to interact with your customers and keep them informed about your products or services. A blog can be used to provide advice and get useful feedback. Microblogs are a subset of blogs — normally consisting of short text updates sent by email, instant messaging, or Twitter.
6. Events & Webinars
A webinar is an organized seminar online through which a marketer communicates with his/her audience. During a live webinar, you can see the host, ask questions and get answers to it. webinars/event are always interactive.
Why You Need an Online Presence
Online marketing is becoming significantly important to small businesses of all types. In the past, internet marketing was something that local bricks-and-mortar businesses could justifiably ignore and do just fine because It didn’t make sense to waste time and money on online marketing when all your business was local.
But now with the increasing local search and people’s new habit of searching for things on the internet first, it matters. Essentially, all businesses and brand should include some online marketing in their marketing/advertising mix.
Aside from advertising online, your online reputation is very important, even if you do not conduct business over the internet — before a new customer decides to patronize your business chances are they will check online reviews, so building a reputation and quality customer service is very important.
Unhappy customers are more likely to leave online reviews than satisfied ones, so having a strong reputation and plenty of positive online reviews is vital to business success in today’s digital world.
Online marketing has several advantages such as:
- Low costs: You have a lager audience to reach with a lower cost unlike the old modern of advertising where you have a limited number of people to reach.
- Flexibility and convenience: Consumers may research and purchase products and services at their leisure.
- Analytics: Efficient statistical results are collected without extra costs.
- Multiple options: Advertising tools include pay-per-click advertising, email marketing and local search integration (like Google Maps).
- Demographic targeting: Consumers can be demographically targeted much more effectively in an online rather than an offline process.
The main limitation of online marketing is the lack of tangibility, which means that consumers are unable to try out, or try on items they might wish to purchase. Generous return policies are the main way to circumvent such buyer apprehension.
Online marketing has outsold traditional advertising in recent years and continues to be a high-growth industry.
How to Get Started
The first step to getting started with online marketing is to evaluate your goals and make sure they are measurable.
After that, you need to make a choice about how to construct an online presence that helps you achieve that goal. Maybe you need to set up an e-commerce site. If you’re interested in publishing content to drive awareness and subscribers, look into setting up a blog.
A simple website or landing page with a lead capture form can help you start developing your brand and generating traffic. A basic analytics platform (like Google Analytics, which is free) can help you start to measure how you are tracking towards your initial goal. Below are a few steps to help you get started.
- Create an Online Presence:
These days, when it comes to landing a job in almost any field, you might as well not exist without an online presence. For obvious reasons, this is especially true of digital marketing: a prospective employer is going to look online first to learn about applicants, and if they can’t find you, they are going to move on to the next person who have a curated image.
Create your own digital marketing blog, social media accounts that are linked to websites you have built, portfolios, etc. Show them what you are really capable of.
- Know the Latest Trends
Online marketing is a career that is always on the move and always changing. If you are choosing it as a career, you need to keep up with the latest trends. The needs of this industry vary over time, and if you fall behind, someone else will be waiting to take your place.
Attend virtual seminars, take online classes, and do your best to stay ahead of the game rather than simply keeping up with it.
- Use Your Creativity
Internet marketing really allows you to use creative gifts in different ways. Yes, there are methods and systems that are standardized for certain applications, but you can always add your personal ideas to projects, making them creative and unique.
Digital marketing is about creativity, so if you have an idea that you think will work, give it a try. The more creative you are, the more likely it is that you will be noticed and land your dream job.
- Get Out there and Network
It is important to get your name out there, and the best way to do that is by networking. Not only is this going to make people remember you, it is also going to give you great connections that can help you in many areas throughout your career.
One person may know where you can get specific training. Another may have a lead on a great job. You will also be able to learn from their experience, and gain a list of experts you can use to put together a great team.
- Learn about Analytics
Online marketing can’t work without analytic because, in order to know how successful your marketing campaigns are, you need to understand analytics. This is the data that shows how well or how poorly a campaign is doing, and helps you to figure out how to make things better the next time around. You don’t have to go to college for a degree, but there are many online classes you can take on your own time that will help you to learn about and understand how analytics work, and how to use them.
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Like I mentioned earlier in this post, Online marketing Business is for anyone who wishes to join. You do not require a certificate for it but taking some online course like the one offered at Wealthy Affiliate will help get you established stronger and also provide a help that will guide you through the process.
Online marketing is more of fun when done as a hubby or Niche it only becomes stressful when you force your self into it or lack the needed knowledge to scale through.
Thank you for reading through and feel free to leave your comments or questions and also your experience with Online marketing below.